Join a winning team. Become a CaliforniaFIRST Registered Contractor.


More and more homeowners across California are starting home efficiency projects every day because they recognize the benefits of lower utility costs and enhanced property values. CaliforniaFIRST financing offers a smart and affordable long-term financing model for a wide variety of your customers’ efficiency projects.

With CaliforniaFIRST as one of your finance options, you’ll enjoy sales increases while boosting customer satisfaction. CaliforniaFIRST financing is good for your business.

Enroll Today >

Close More Deals. Faster.

For You

  • No enrollment cost.
  • Quick application-to-funding process.
  • Payment in two business days.
  • Access to training, sales tools, marketing materials and customer support.
  • Gain a leg up on your competition

For Your Customers

  • It’s easy. Not based on FICO score, no debt-to-income ratio required and no income verification.
  • It’s affordable, with competitive rates and flexible repayment terms.
  • It’s smart, helping them save on utility bills and increase property values.

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"Thanks to CaliforniaFIRST, the value of home projects has nearly doubled for Service Champions! Once homeowners realize what they can afford through CaliforniaFIRST financing,
they are able to pursue more extensive energy efficiency upgrades that result in a more comfortable home."

Mark Stewart, General Manager, Service Champions

What is CaliforniaFIRST Financing?

Watch this brief video.


CaliforniaFIRST is available to more than 27 million Californians in cities and counties across the state, ranging from San Diego to Humboldt and El Dorado to Monterey.